Case Studies
The initiation of a digital advertising endeavor can be an overwhelming experience, which is why it’s important to have an agency on your team that specializes in the online marketplace.
At Target Interactive, we look forward to creating solutions for your most complicated challenges. We make it our mission to implement unique strategies for getting your message heard. Browse our case studies for examples of how we develop, plan and execute customized strategies for clients.
“Save ABC 7″
On March 4, 2010, The Walt Disney Company asked Target Interactive to plan, on a rush basis, an online media strategy when Cablevision and the New York local owned and operated ABC 7, could not agree to the terms of a renegotiation.
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“2010 RGA Ohio PAC”
In 2010, Ohio Incumbent Governor Ted Strickland announced he would seek a second term. His opponent, John Kasich, was a former nine-term Republican Congressman from Ohio’s 12th District. The Republican Governors Association backed an independent campaign in support of Kasich, which emphasized voter disappointment with Strickland for not turning around Ohio as he promised when he ran in 2006. Target Interactive, who deployed an online platform for the RGA during 2009 Virginia Governor’s election, was again called upon to implement a strategic digital campaign over the course of 5 months leading up to election day in Ohio.
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“Let Foodies Unite”
Santa Anita Park, a thoroughbred racetrack in Arcadia, California, offers prominent racing events throughout the winter and spring. The oldest track in Southern California, Santa Anita has earned a reputation for tradition as home to many prestigious races. Santa Anita Park regularly hosts unique events, live music and entertainment on the infield of the track concurrently with the races. In recent years, food trucks have become increasingly popular in Southern California. Followers are typically “tastemakers”, people who are influential amongst their peers; trendsetters with a strong interest in local flavor.
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